Server at a gelato store serving a customer at Gelato and Ice Cream business sales Australia loves gelato and ice cream, but these businesses do not always attract the premium owners hope for in terms of valuation for Gelato and Ice Cream business sales. Buyer interest is there, but the deal only works when the profit is stable, transferable, and easy to understand. Most frozen dessert businesses trade at the smaller end of the market, so value is usually tied to earnings and