Brand Value Most owners in the gifts and homewares space underestimate what they’ve actually built. They look at turnover, margins, and stock levels—but forget the biggest invisible asset: the brand value . When it comes time to sell, it’s not just about what you’ve earned. It’s about what your brand is worth to the next buyer . And in many cases, the brand alone is the difference between a modest 4× multiple and a premium 10×. Why Branding Changes the Game In a sector full o